The Benefits of Social Media Sites
Social networks are here to stay, there’s no doubt about it. They have gone above and beyond the point of return and at this stage any brand, company, individual or business cannot avoid them, being almost an obligation to establish relationships with friends and professionals. The various social networks like Instagram, Facebook, Twitter, Google Plus, YouTube, etc. are used by millions of people around the world, but for what purpose? In this article, we will be sharing the ways in which social media has had a positive effect on the human race, both from a business and personal standpoint.
Low Cost Communication
Traditional forms of media can become very expensive, especially for SMEs or small businesses. In contrast, most social platforms are completely free to use. The only cost is the amount of time you need to spend updating profiles and interacting with your followers.This is one of the most important benefits of social networks for some entrepreneurs since the entry barrier is almost non-existent or very small. The low cost of entry to social media makes it a useful method of communication for business owners.
Also, phone calls and texting are becoming a thing of the past. Social networking sites, such as Facebook, have built in messaging and voice call features, meaning anyone with internet access can communicate with eachother. This decreases the need for expensive contracts or phone credit, with people leaning trowards Wi-Fi usage and data only deals.
Through Facebook, Twitter or LinkedIn you can get in touch with people who you may not have seen for years. Not only will this allow you to reconnect with former friends, but you can also introduce yourself to people who otherwise are impossible to contact, for example bosses and CEOs. These sites can be viewed by anyone around the world who has an internet connection, making it perfect for students and freelancers who want to show their skills or achievements, an online portfolio of sorts.
Create and Retain a Community of Followers
Many companies and online marketers create a social profile with the intention of acquiring a large list of engaged followers, which can then be easily contacted. When building a community on any social network, you want to focus on interaction. Not only will this build relationships between yourself and your followers, but will also help your content to spread faster, as people are more willing to share it.
Useful Tip: You can use hashtags on the most popular sites, such as Instagram and Twitter, to search for specific words and phrases within a post or tweet. Doing so will help you to build up a community of people who are interested in your chosen niche
Increased Sales and Leads
There are many users who analyse the online reputation of a brand or company before making a purchase (a good example of this being a hotel or restaurant). A large amount of companies have noticed this and consequently are offering customers an incentive to share positive experiences across their social networks. It’s not a matter of simply publishing your latest product or service in the hope of receiving a sale. Social networks are a place for you to showcase the quality of what you offer, building trust between yourself and potential, or recurring customers. This is a marketing strategy known as social proof, you can read more about it here.
Improved Customer Support
People hate picking up the phone and talking to representatives whenever they need some help or a piece of information, which is another area where social media has proved beneficial. A large majority of companies, including Royal Mail, now receive more queries on Twitter than via telephone! Not only is this faster and favourable to most people, but as you can only Tweet 140 characters, you receive a short response which is often much easier to understand.
Useful Measurements in Real Time
Social media statistics are immediately quantifiable, sometimes in real time, while traditional media usually need monitoring over a much longer period. This is helpful in many ways, such as:
• Aiding the Government – Officials can use results acquired through social media platforms to accurate predict whether a new policy will be met with approval.
• Market Research for Business owners – Entrepreneurs can use public information to get clued about about their product or service. You can also check the methods your competitors are using.
• Monitor Popularity – The appeal of things such as TV shows and books can be monitored by identifying how many times a phrase or hashtag is used.
In my opinion, either Facebook groups or Twitter lists are the best groups on social networks, allowing users from all over the word to connect with one another. These can be private and public and they can ask you questions in the form of a poll or post information. You can also make your own group of friends or professionals for a specific purpose, connecting with people who have similar interests.
They are just a few positive implications that social media has had on society, there are bound to be plenty more. Is there something you particularly like about social media that we haven’t mentioned? We’d love to hear from you in the comments below. If you need a boost for your online presence, check out our Buy Instagram Followers page – prices start from only £2.99!