Why Instagram Followers DO Matter

Instagram is an incredibly underrated social media platform that individuals and businesses alike are not using to its full potential. Having a large following on Instagram can offer a handful of benefits, both online and in the real world, some of which we will be covering in todays blog post. They say a picture is worth a thousand words, but we are here to prove that a picture can be worth a whole lot more!




Presentation and Appearance

Whether or not people like to admit it, the amount of followers you have on social media can speak volumes about yourself or your brand. A proven theory called ‘Social Proof’ shows that people are far more likely to trust a person or a business that has a large social presence. Why? Think of every follower as a vote of confidence, people think to themself: “If so many other people trust this profile, why shouldn’t we trust them too?” . If you’re interested in learning more about Social Proof, we have a full article dedicated to it here.


Greater Influence

This point is strongly linked to the one above, a larger following on social media will give you a greater influence over users on that particular platform. Firstly, this will lead to an increase in natural growth on your profile, because if so many people already follow you then you must post good pictures, right? You can also use your powerful influence to direct people to your website, other social media profiles or even eBay listings – which will help you to gain more visitors, sales and followers on other social websites.


Monetize your Social Media

Not a lot of people know this, but you can actually make a decent amount of pocket money through your Instagram account if your following is large enough. There are a few different ways you can start making an income through your social media profiles:

  • Sell Promotion – You may notice that most larger Instagram profiles have contact emails in their bio section, so companies and other profiles can contact them. Promotion is straight forward, you simply make a post on your profile that the business or individual will provide you with. There are also plenty of websites such as Shoutcart where you can advertise your promotional services.
  • Affiliate Sales – Does your Instagram specialise in a particular area such as Fashion or Gaming? If so, affiliate sales might be the way to go. Simply find a website that offers an affiliate program and sign up, you will then receive your own custom link. Whenever a purchase is made through this link, you receive a commision.
  • Sell Photos – Have a passion for photography? If so, you can use your Instagram account as an online portfolio. There are plenty of content creators out there looking for high quality images, just make sure you include a small disclaimer and contact method on your profile somewhere.


Share Shoutouts

This one is perfect for any individual or community page, but you shouldn’t do this from a business profile you own. Once you have gained a few thousand Followers, you can start growing your profile exponentially by trading shoutouts with users that have a similar following to you. On Instagram, people share shoutouts by uploading an image from the other account and including their profile link or username in the caption. You can share shoutouts across all social platforms by simply contacting multiple accounts that are of a similar size to you – This is perhaps the fastest way to gain more followers and is a strategy utilised by many of the top senior social marketers at companies such as David Roads Media and The Social Media Hat.


Increased Enjoyment

While there are many benefits related to growth and monetary principles, it’s important to mention that having a large following can make Instagram much more fun to use! Instagram can connect you with cool people who share similar interests to you. There are countless stories on the internet of married couples that actually met on Instagram, not to mention the millions of long distance friendships! Finally, having a large following is likely to ensure you get a large amount of likes on every picture you upload; and who wouldn’t enjoy that?

We have just scraped the surface in terms of the rewards you can reap from having a large presence on social media, however hopefully this article has given you an incentive to grow your following on Instagram. Regardless of whether you spend money or time, acquiring a large fan base on social media is a smart investment that will last a lifetime!