Hashtags, they’re everywhere, but how do we use them? This article will explain in detail how to use hashtags to make the most of your Instagram posts, resulting in more likes and followers for your profile.
Hashtags are an incredibly useful feature for every Instagram user, regardless of whether you are using Instagram from a personal or business standpoint. They allow other people, who possibly don’t follow you, to see your posts. They do this by simply clicking on, or searching for, a hashtag, which will bring up a page of posts which include that specific hashtag. This search page will then show the most recent hashtags (which are simply posts including that hashtag in chronological order) and Popular hashtags, which is based on the amount of likes the post has.
The secret to using hashtags is to use a less popular hashtag with your posts and we will explain why. I’m sure you have all heard of ‘Tags4Likes’ which is essentially an app that gives you hashtags to include in your picture, while this might seem like a good idea, we would recommend staying away from this app. We would also avoid using overcrowded hashtags such as ‘#Like4Like’ or ‘#Girl’ for example. As so many people are using these hashtags, you will only appear in the search category for a few seconds. However, using less popular hashtags, relevant to your post, will ensure your photos are only visible to people that are interested in your chosen category/niche. Not only that, but you will stay in the search for a significantly longer time as opposed to using mainstream hashtags.
Here are a few more tips for using Hashtags, which are guaranteed to help you gain exposure, which will lead to more followers and likes:
- Don’t overuse hashtags – keep the amount of hashtags you use reasonable, don’t spam an endless amount of hashtags because this will make your post look untidy, which will deter most users. We would recommend using no more than 10 hashtags.
- Relevant – Keep your hashtags focused on what your picture is actually about, don’t just use a hashtag in the hope that you will be able to get likes through it. Using relevant hashtags will allow you to build a following of people that are interested in your niche.
- Keep it simple – Instagram users are far more likely to search for simple hashtags, for example, use #Photo instead of #Photograph. As a general rule, the shorter the hashtag is, the more likely people are to search for it (Humans tend to be lazy when they can, by nature).
That’s it! They are all the tips we would recommend for using hashtags on Instagram. Following these rules and ensuring your pictures are high quality will lead to you gaining more likes and followers, guaranteed!